The Influence Of Destination Attractiveness And Visitor Segmentation On Holistic And Conative Outcomes

The demand for nature-based tourism globally, highlights the importance of this sector for Malaysia, being a country rich in biodiversity. The challenge faced though is on how to contain mass tourism but still generate revenue. This problem can be overcome by improving the quality of the attracti...

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Bibliographic Details
Main Author:	Easvaralingam, Yalini
Format:	Thesis
Language:	English
Published:	2019
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/48370/
Abstract	Abstract here

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