The Uses And Gratifications Of Facebook.Com: An Exploratory Study Of University Students In Pakistan

Facebook has a high penetration rate among university students in the Pakistan, yet few academic studies seek to theoretically understand its popularity and uses. This study explored university students' uses and gratifications of Facebook.com. The Uses and Gratifications Theory (U&G) appro...

Full description

Bibliographic Details
Main Author:	Mahmood, Zubair
Format:	Thesis
Language:	English
Published:	2019
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/48371/
Abstract	Abstract here

Similar Items

An Exploratory Study On Undergraduate Public Relations Education In Saudi Arabia
by: Mofareh J, Aljabri Abdullah
Published: (2023)

Social Media And Political Participation In Pakistan
by: Shahzad, Sobia
Published: (2018)

Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.
by: Noor, Shuhaida Md
Published: (2004)

Penggunaan Dan Kepuasan Facebook : Satu Kajian Kes Terhadap Mahasiswa Indonesia Di USM
by: Bhakti, Sufri Eka
Published: (2012)

Representation Of Women In Selected Television Dramas Across Different Political Regimes In Pakistan
by: Ahmed, Shumaila
Published: (2018)

The Representation Of The United States In Mainstream English Newspapers Of Pakistan: An Analysis Of Political Cartoons (1991-2013)
by: Ashfaq, Ayesha
Published: (2014)

Gerakan Sosial Dalam Komunitionline: Satu Kajian Wacana Gerakan 1,000,000 Facebookers Sokong Chandra Hamzah Dan Bibit Samad Riyanto" Di Indonesia
by: Budi Sulistyo, Ponco
Published: (2015)

Predicting Shisha Smoking Behaviour Among University Students In Nigeria: Moderating Roles Of Media Normalisation And Denormalisation
by: Oluwafunmilayo, Adu Agatha
Published: (2023)

Public Relations Strategies For Building University And Community Engagement: A Case Study Of Southern Rajabhat Universities, Thailand
by: Kaeosanit, Methawee
Published: (2015)

Factors Influencing Online Gambling Acceptance Among Thai Undergraduate Students
by: Pakawich, Damrongkiattisak
Published: (2023)

The Effects Of Signaling Principle In A Song-Based Courseware On Students’ Listening Skills And Motivation
by: Muhammed, Azlina
Published: (2016)

The Effects Of Photographic Presentation Modes On Semiotic Understanding Of Land Art Among Iranian Art Students
by: Najafi, Farzaneh
Published: (2014)

The Influence Of Online Supervision Via Videoconferencing On Postgraduate Students’ Problem Understanding And Reflective Learning For Better Engagement
by: Nasser S, Alshahrani Amer
Published: (2021)

The Development And Evaluation Of Personalized Learning Material Based On A Profiling Algorithm For Polytechnic Students In Learning Algebra
by: Mohamed Mokmin, Nur Azlina
Published: (2016)

Effects Of Task-Based Video Lecture On Interaction, Engagement And Achievement In A Flipped Classroom Environment Among Accounting Students
by: Md Osman, Siti Zuraidah
Published: (2016)

The Effects Of 2D And 3D Representations In Second Life On Students’ Perception And Performance In Learning Java Programming In Saudi Arabia
by: Bassfar, Zaid Aslm
Published: (2014)

Pemilihan dan penggunaan bahasa dalam kalangan anak-anak perkahwinan campur etnik India-etnik tempatan Sabah
by: Mohd Juhar bin Harun
Published: (2019)

The Influence Of Politics And Economics Of The Media In Shaping Television Content In Post-Authoritarian Indonesia
by: Morissan, Morissan
Published: (2019)

Manufacturing Consent Over Statehood Recognition: The New York Times Coverage Of Palestine And Kosovo Statehood Recognition
by: Qasem, Amer F. S.
Published: (2019)

Pembingkaian berita politik : Kajian perbandingan liputan pilihan raya umum ke-13 dalam akhbar tempatan Sabah
by: Helvia Jaimol
Published: (2018)

Community-Based Empowerment Of People Living With Hiv/Aids (Plwhas) Through Community-Based Organisations In Malaysia
by: Jaganathan, Paramaswari
Published: (2010)

Corporate Social Responsibility In The Context Of Sarawak Digital Economy: An Organisational Sensemaking Analysis In Malaysia
by: Ahmad, Dayang Aizza Maisha Abang
Published: (2021)

Wacana Isu-isu Kontroversi Berkaitan Islam: Satu Analisis Akhbar-akhbar Terpilih Di Malaysia
by: Mohd Sofian, Muhammad Raqib
Published: (2021)

A Study On Ethnocentrism Among Undergraduates In Penang
by: Kanasan, Muthukumaran
Published: (2020)

Understanding Colourism Through Social Media Discourse (Twitter) Among Malaysians
by: Zulkifli, Zulfati Izazi
Published: (2021)

Keberkesanan Prinsip Isyarat Dalam Koswer Pembelajaran Realiti Maya Bagi Tajuk Pengurusan Jenazah Terhadap Pencapaian Dan Motivasi Murid Yang Berbeza Tahap Kecerdasan Ruang
by: Ahmad, Awaatif
Published: (2015)

Kesan Video Bernarasi Dalam Pembelajaran Berasaskan Multimedia Untuk Meningkatkan Kemahiran Psikomotor Bagi Pelajar Yang Berbeza Kebolehan Spatial Dan Jantina
by: Abdul Rahman, Abdullah
Published: (2014)

Professionalism In Chinese-Language Journalism: A Comparative Study Of Journalists In China And Malaysia
by: Baohui, Shao
Published: (2015)

Pembangunan Dan Penilaian Keberkesanan Koswer Multimedia Dalam Pembelajaran Tenaga Elektrik.
by: Sriadhi, Sriadhi
Published: (2015)

The Effects Of Personalized Multimedia App On Knowledge, Perceived Awareness And Perceived Motivation Of Cyber-Bullying Among Adolescents
by: Abbdul Wahab, Nadia
Published: (2016)

Strategic Social Responsibility For Small And Medium Industries From The Perspectives Of Public Relations
by: Krishnan, Mahadevan
Published: (2015)

The Effects Of Immersive Multimedia Learning With Peer Support On Vocabulary, Grammar, English Oral Skills, And Motivation
by: Asnawi, Asnawi
Published: (2015)

Social Media Use For Corporate Disclosure Among Public Relations Practitioners In Malaysian Companies: Its Effect On Perceived Organizational Performance
by: Hashim, Jamsari
Published: (2020)

Effects Of User Experience (Ux) On Fitness Band Usage And Healthy Lifestyle
by: Noor, Nurdayana Mohamad
Published: (2021)

Malaysian Mainstream And Alternative Online Newspaper Representations Of Risks From Lynas Rare Earth Project In Pahang, Malaysia
by: Dauda, Sharafa
Published: (2018)

Pembabitan Kearifan Tempatan Dalam Program Tanggungjawab Sosial Korporat: Kajian Kes Di Aqua Danone Mambal Plant Bali, Indonesia
by: Rosilawati, Yeni
Published: (2017)

Perceptions And Roles Of Indonesian Journalists In Covering Environmental Problems In Indonesia
by: Agustina, Anna
Published: (2017)

Perspectives Of Local Communities On Nature Conservation In Taman Negara Pahang, Malaysia And Khao Yai National Park, Thailand
by: Teh, Kate Yng
Published: (2017)

Wacana penubuhan provinsi Tapanuli dalam akhbar Indonesia: Satu kajian terhadap berita di dalam Akhbar Sinar Indonesia baru dan Waspada.
by: Pohan, Syafruddin
Published: (2010)

Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia
by: Saad, Suriati
Published: (2016)