The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia

In this current competitive environment, it is important for international students to accentuate on information from eWoM to enrol in PrHEI. It has been argued that the quality of information orientation and the credibility of the information orientation source from eWoM can guide international stu...

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Bibliographic Details
Main Author:	Arumugam, Vijayesvaran
Format:	Thesis
Language:	English
Published:	2018
Subjects:	L7-991 Education (General) LA410-2284 Other regions or countries
Online Access:	http://eprints.usm.my/48536/
Abstract	Abstract here

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