Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages

The dynamic, ubiquitous, and real-time interaction enabled by social media has revolutionized marketing practices and consumer behavior; offering new ways to gather and share information and most importantly, opening new engagement and collaboration possibilities. Although the possibilities provi...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Chuah, Hui Wen
التنسيق:	أطروحة
اللغة:	الإنجليزية
منشور في:	2019
الموضوعات:	HD28-70 Management. Industrial Management
الوصول للمادة أونلاين:	http://eprints.usm.my/48538/
Abstract	Abstract here

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