The Influence Of Web Gratification And Irritation On Online Purchase In Apparel Industry

Increasing internet activity and its number of users have strengthened the potency of uses and gratification. The concept of online purchase led the current research to finding that the conceptualisation of online shopping encompasses various aspects of consumer behaviour relating to the action o...

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Bibliographic Details
Main Author:	Ashar, Siti Masitah
Format:	Thesis
Language:	English
Published:	2019
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/49762/
Abstract	Abstract here

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