The Influence Of Employer Branding On Proactive Work Behaviour Among Academicians In Private Higher Education Institutions: Work Engagement As A Mediator

The constant shift experienced in the business realm has always affected the academic domain. In order to stay competitive, being proactive is in essence. The term ‘proactive behaviour’ has garnered much attention from scholars since the past two decades due to its significantly positive effect on w...

Full description

Bibliographic Details
Main Author:	Cheah, Chew Sze
Format:	Thesis
Language:	English
Published:	2020
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/52585/
Abstract	Abstract here

Similar Items

The Mediating Effect of Proactive Behaviour in the Relationship between Quality of Work Life and Career Success among Married Academicians in Selected Public Institutions of Higher Learning in Sarawak
by: Ling, Nyuk Ping
Published: (2018)

The Influence Factors Of Competitiveness In Quality Among Private Higher Education Institutions (Pheis) In Malaysia: The Role Of Green Initiatives As A Mediator
by: Chan, Hon Seng
Published: (2012)

The influence factors of competitiveness in quality among private higher education institutions (PHEIs) in Malaysia: the role of green initiatives as a mediator
by: Chan, Hon Seng
Published: (2012)

HRM practices and employees turnover intention of private higher education institutes (pheis) in Penang: the mediating roles of workplace Well-being
by: Koay, Lian San
Published: (2010)

New Ways of Working (NWOW) and Work Engagement: The Mediating Roles of Proactive Personality and Job Crafting
by: Cheryl Dhewina, Wong
Published: (2025)

Antecedents And Consequences Of Work Engagement: A Study Among Engineers In The Electrical And Electronics Sector In Penang
by: Mat Saad, Abu Bakri
Published: (2009)

Knowledge Management Practices, Organizational Learning Capability And Innovation Of Professional Development: An Empirical Study In Private Higher Education Institutions
by: Lim , Chuang Way
Published: (2011)

Antecedents And Consequences Of Work Engage.Ment: A Study Among Engineers In The Electrical And Electronics Sector In Penang
by: Mat Saad, Abu Bakri
Published: (2009)

Quality Of Work Life And Turnover Intention - The Mediating Effects Of Career And Organizational Commitment
by: Tarmizi, Azlin Natasha
Published: (2008)

Leader Reinforcement Behaviors And Employee Work Outcomes: The Mediating Role Of Leader-Member Exchange
by: Tng, Chee Chow
Published: (2006)

Leader Reinforcement Behaviors And Employee Work Outcomes: The Mediating Role Of Leader-Member Exchange
by: Tng, Chee Chow
Published: (2006)

Leader Reinforcement Behaviors And Employee Work Outcomes : The Mediating Role Of Leader-Member Exchange
by: Tng Chee, Chow
Published: (2006)

Job Embeddedness, Work Engagement, And Ethical Work Climate On Turnover Intention Of Academic Staff In Private Higher Educational Institutions
by: Ching , Sock Lee
Published: (2016)

The Effect Of Different Generations Psychosocial Work Climate On The Employees’ Work Performance
by: Tan, Chin An
Published: (2013)

The Driving Mechanism Of Proactive Corporate Environmental Management Among Iso 14001 Certified Companies In Malaysia
by: Khor, Lay Hoon
Published: (2011)

Effect of reward, job engagement, advance technology and supervisor support on family support and work life balance of Nigeria women in public sector
by: Chinyere, Ashiegbu Getrude
Published: (2021)

Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
by: Farhat, Kashif
Published: (2020)

Self Directed Work Team’s Effectiveness
by: QUAH, EE BOON
Published: (2005)

The Mediating Effect Of Overall Satisfaction On Relationship Between Indoor Environmental Quality And Work Performance: Evidences From Occupants Of Green Buildings In Malaysia
by: Monsefi, Setareh
Published: (2013)

The Effect of Personal Cultural Values and Professional Values Towards the Marketing Ethics of Academicians
by: Chuah, Chin Wei
Published: (2009)

Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
by: Teh, Teik Lee
Published: (2004)

Work Values, Personality Traits And Career Success
by: Karuppaiya, Shamuganathan
Published: (2007)

The effects of internal branding and brand commitment on employee brand performance: an empirical evidence from Pakistan’s public sector banks
by: Muhammad, Shoaib
Published: (2021)

Factors Affecting Continuance Adoption Of E-Learning By Instructors In Malaysia Higher Education Institutions
by: Goh, Hsiao Yee
Published: (2011)

Factors Affecting Continuance Adoption Of E-Learning By Instructors In Malaysia Higher Education Institutions
by: Goh, Hsiao Yee
Published: (2011)

Relationship of servant leadership, ethical leadership and work engagement: The role of proactive personality as moderator
by: Fazly, Noordin
Published: (2019)

Work-life balance among employees of PERKESO Kuala Lumpur
by: Idawati, Subari
Published: (2018)

Predictors of consumers brand loyalty towards petroleum brand in the northern region of peninsular Malaysia
by: Koh, Shu How
Published: (2020)

High-performance work systems and academicians' work performance: the mediating role of quality of working life
by: Fatin Amirah, Abdul Malik
Published: (2020)

Factors related to turnover intention among academicians in private higher education institutions
by: Malliga, Kulanthavelo
Published: (2023)

Influence Of Islamic Branding On Brand Resonance Of Nestlé: A Comparative Study Between Malaysia And Pakistan
by: Bukhari, Syeda Nazish Zahra
Published: (2021)

Factors Stimulating Malaysians To Work In Singapore: Case Study Of Agilent Singapore
by: Zakariya, Zafry
Published: (2012)

Corporate Entrepreneurship And Employees' Work Performance: The Impact Of Individual And Organisational Factors
by: Ewe Keat, Kong
Published: (2012)

The Antecedents And Consequences Of Work-Family Conflict Among Married Accountants In Penang
by: LEE HSIA, KHOR
Published: (2005)

The Antecedents And Consequences Of Work-Family Conflict Among Married Accountants In Penang
by: Khor, Lee Hsia
Published: (2005)

The Impact Of Total Quality Management Practices On Employee's Work Related Attitude
by: Karia, Noorliza
Published: (1999)

Effect Of Organizational Environment And Personal Factors On Work Stress And Organizational Commitment
by: Tah Bat, Soh
Published: (1995)

Internet Usage among Graduate Students of Institutions of Higher Learning - The Role of Questions in Initial Web Search Strategy
by: Jayaraj, Vijaya Kumar
Published: (2004)

The Factors Influencing Employee’s Work Performance in Financial Card and Payments Services Industry
by: Thurga, Velusamy
Published: (2018)

The Factors Affecting Work-Family Conflict Among Employees In Yemeni Government Organizations
by: Mohammed Abdulqader, Abdulwahab Yahya
Published: (2005)