Supplier Selection In Malaysian Social Commerce Microenterprises
Based on the Theory of Planned Behaviour (TPB), this study extended and included five supplier performance attributes which are service warranty, delivery, relationship, quality, and price. From this extended TPB, eight variables were investigated to examine the causal relationships among the variab...
| मुख्य लेखक: | Haris, Juwairiah |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2021
|
| विषय: | |
| ऑनलाइन पहुंच: | http://eprints.usm.my/53052/ |
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समान संसाधन
-
Business success factors for microenterprises engaging in social commerce in Malaysia
द्वारा: Tan, Cin Cin
प्रकाशित: (2023) -
Supplier selection framework for strategic government procurement
द्वारा: Chai, Khin Chung
प्रकाशित: (2005) -
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द्वारा: Alfred, Chin Chuan How
प्रकाशित: (2004) -
To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
द्वारा: Mohd. Ariffin, Saiful Norazwan
प्रकाशित: (2022) -
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द्वारा: Mohamed@Mohamad Lazim, Haznita
प्रकाशित: (2022)