Modelling E-Hailing Service Consumption: The Moderating Effect Of Situational Factors
This study attempted to understand the relationship between users’ perceived value of and satisfaction in e-hailing services. It also identified whether users’ satisfaction led towards their continuance usage intention, advocacy intention and reduced switching intention of e-hailing services. Bes...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2020
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.usm.my/54232/ |
| Abstract | Abstract here |