Modelling E-Hailing Service Consumption: The Moderating Effect Of Situational Factors

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This study attempted to understand the relationship between users’ perceived value of and satisfaction in e-hailing services. It also identified whether users’ satisfaction led towards their continuance usage intention, advocacy intention and reduced switching intention of e-hailing services. Bes...

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Bibliographic Details
Main Author:	Emily Yapp, Hon Tshin
Format:	Thesis
Language:	English
Published:	2020
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/54232/
Abstract	Abstract here

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