Effects Of Sensory Marketing On Customer’s Future Behavioral Intentions In Casual Dining Restaurant

The trend of eating out in Malaysia has led to the growth of this industry supported by the other emerging trends such as higher income and higher population especially in urban area. In relation to the above matter, several theories and concepts been tested and applied to the market to compete in t...

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Bibliographic Details
Main Author:	Sulaiman, Suria
Format:	Thesis
Language:	English
Published:	2020
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/54854/
Abstract	Abstract here

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