Exploring Consumers’ Subconscious Response On Marketing Mix Towards Green And Non-green Products:A Neuromarketing Approach
Marketing is the core of a business and the primary goal of marketing is to bring the products to the target market. Traditional products characteristics such as Product, Price, Promotion and Place are the most important attributes when consumers consider when making a purchase decision. However,...
| मुख्य लेखक: | Mansor, Aida Azlina |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2019
|
| विषय: | |
| ऑनलाइन पहुंच: | http://eprints.usm.my/55839/ |
समान संसाधन
Exploring Consumers Subconscious Response On Marketing Mix Towards Green And Non-green Products A Neuromarketing Approach
द्वारा: Mansor, Aida Azlina
प्रकाशित: (2019)
द्वारा: Mansor, Aida Azlina
प्रकाशित: (2019)
Consumer's perception of product attributes, awareness, attitude and purchase intention of life insurance in Kota Kinabalu, Sabah
द्वारा: Rubatharan a/l Sukumaran
प्रकाशित: (2014)
द्वारा: Rubatharan a/l Sukumaran
प्रकाशित: (2014)
Income And Subjective Well-Being
In Malaysia
द्वारा: Boo, Mei Chin
प्रकाशित: (2018)
द्वारा: Boo, Mei Chin
प्रकाशित: (2018)
Serial Mediation On Technology Readiness And Trust As Moderator On Students’ Continuance Intention To Use Computer-Based Test System
द्वारा: Mohammed, Ibrahim Babangida
प्रकाशित: (2020)
द्वारा: Mohammed, Ibrahim Babangida
प्रकाशित: (2020)
The impact of financial technology on commercial banks: Evidence from China
द्वारा: Tian Xiang, Zhou
प्रकाशित: (2023)
द्वारा: Tian Xiang, Zhou
प्रकाशित: (2023)
A study on Islamic Banking institutions on Malaysia: Focus on the growth, performance and financing product
द्वारा: Siti Nurulhuda Ibrahim
प्रकाशित: (2007)
द्वारा: Siti Nurulhuda Ibrahim
प्रकाशित: (2007)
Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator
द्वारा: Nurafni, Rubiyanti
प्रकाशित: (2021)
द्वारा: Nurafni, Rubiyanti
प्रकाशित: (2021)
A Case Study On Performance Management System To Support Csr Strategies
द्वारा: Yuliandhari, Willy Sri
प्रकाशित: (2021)
द्वारा: Yuliandhari, Willy Sri
प्रकाशित: (2021)
Stock-Bond Correlations In Asean-5: The Roles Of Financial Integration And Financial Development
द्वारा: Khalid, Muhammad Airil Syafiq Mohd
प्रकाशित: (2020)
द्वारा: Khalid, Muhammad Airil Syafiq Mohd
प्रकाशित: (2020)
Impacts of positive electrtonic-words-of-mouth on consumerse' continuance intention, statisfaction and brand loyalty in Islamic insurance (takaful) of generation Y
द्वारा: Mohd Anas Mentoh
प्रकाशित: (2018)
द्वारा: Mohd Anas Mentoh
प्रकाशित: (2018)
The Effects Of Foreign Trade, And Volatility Of Exchange Rate On Economic Growth In Sub-Saharan African Countries
द्वारा: Safiyanu, Shuaibu Sidi
प्रकाशित: (2021)
द्वारा: Safiyanu, Shuaibu Sidi
प्रकाशित: (2021)
Alumni Engagement And Public Higher Education Institutions Of Pakistan: An Interpretative Phenomenological Analysis
द्वारा: Nisar Pathan, Nabeel
प्रकाशित: (2021)
द्वारा: Nisar Pathan, Nabeel
प्रकाशित: (2021)
Environmental Efficiency Analysis Of Global Airlines
द्वारा: Yakath Ali, Nurul Syuhadah
प्रकाशित: (2021)
द्वारा: Yakath Ali, Nurul Syuhadah
प्रकाशित: (2021)
Determinants Of Repayment Behaviour In Islamic Microfinancing: The Case Of Rural Economy Funding Scheme
द्वारा: Abu Hassan, Mohamad Hanif
प्रकाशित: (2021)
द्वारा: Abu Hassan, Mohamad Hanif
प्रकाशित: (2021)
Aspect Of Financial Policy In An Open Developing Economy: The Malaysian Example
द्वारा: Hussin, Awang Adek B.
प्रकाशित: (1984)
द्वारा: Hussin, Awang Adek B.
प्रकाशित: (1984)
The Effect Of Online Business
Resources And Capabilities On Business
Performance In Malaysian Fashion
Industry
द्वारा: Teo, Shao Zhen
प्रकाशित: (2022)
द्वारा: Teo, Shao Zhen
प्रकाशित: (2022)
The Relationship Between Financial Numeracy, Religiosity And Financial Decision Among Islamic Banking Customers In Pakistan
द्वारा: Ansari, Sanaullah
प्रकाशित: (2022)
द्वारा: Ansari, Sanaullah
प्रकाशित: (2022)
Individual Needs’ Influence On Retirement Intention: A Study Among Government Nurses In Malaysia
द्वारा: Visvanathan, Pakyasri
प्रकाशित: (2022)
द्वारा: Visvanathan, Pakyasri
प्रकाशित: (2022)
Performance Management Control Change And Integration In The Central Government Of Malaysia
द्वारा: George, Roshni Ann
प्रकाशित: (2022)
द्वारा: George, Roshni Ann
प्रकाशित: (2022)
Faktor Penentu Prestasi Peminjam
Amanah Ikhtiar Malaysia; Motivasi
Sebagai Pemoderat
द्वारा: Mat Nor, Mat Hussin
प्रकाशित: (2018)
द्वारा: Mat Nor, Mat Hussin
प्रकाशित: (2018)
Factors Affecting Credit Card Usage
द्वारा: Syed Ahmad, Syed Sharaff
प्रकाशित: (1998)
द्वारा: Syed Ahmad, Syed Sharaff
प्रकाशित: (1998)
The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan
द्वारा: Ahmed Ansari, Hafiz Waqas
प्रकाशित: (2023)
द्वारा: Ahmed Ansari, Hafiz Waqas
प्रकाशित: (2023)
Green marketing: Factors influencing consumers purchase intention
द्वारा: Syaidatina Akila Mohamad Azizan
प्रकाशित: (2013)
द्वारा: Syaidatina Akila Mohamad Azizan
प्रकाशित: (2013)
Cognitive response to the display design of auto dealer's advertisement - a study of neuromarketing perspective.
द्वारा: Samsuri, Norlyiana
प्रकाशित: (2016)
द्वारा: Samsuri, Norlyiana
प्रकाशित: (2016)
The mediating role of green attitude on the relationships between green hotel marketing mix and behavioural intention to revisit
द्वारा: Chrisviandy, Beviryan Nichmariena
प्रकाशित: (2016)
द्वारा: Chrisviandy, Beviryan Nichmariena
प्रकाशित: (2016)
Green bonds and other financial markets; diversification and volatility transmission patterns amidst COVID-19
द्वारा: Saeed, Muhammad
प्रकाशित: (2022)
द्वारा: Saeed, Muhammad
प्रकाशित: (2022)
Fostering consumer green buying intention towards residential homes with green living concept through marketing activities
द्वारा: Sivadasan, Rames
प्रकाशित: (2021)
द्वारा: Sivadasan, Rames
प्रकाशित: (2021)
Public Participation In Planning: A Case Study Of Subang Jaya
द्वारा: Nordin, Nikmatul Adha
प्रकाशित: (2011)
द्वारा: Nordin, Nikmatul Adha
प्रकाशित: (2011)
Opportunities for Green Marketing in Malaysia
द्वारा: Noranida, Daud
प्रकाशित: (2012)
द्वारा: Noranida, Daud
प्रकाशित: (2012)
The effect of green marketing tools on millennial intention to purchase green products
द्वारा: Wan Nurul Adilah, Wan Yusoff
प्रकाशित: (2015)
द्वारा: Wan Nurul Adilah, Wan Yusoff
प्रकाशित: (2015)
Consumers preferences of green vehicles and influence of green innovation towards environmental issues in Malaysia
द्वारा: Safian, Sharul Shahida Shakrein
प्रकाशित: (2019)
द्वारा: Safian, Sharul Shahida Shakrein
प्रकाशित: (2019)
Consumers' perception toward green food consumption
द्वारा: Phuah, Kit Teng
प्रकाशित: (2012)
द्वारा: Phuah, Kit Teng
प्रकाशित: (2012)
Consumer’s Purchase Intention For Green Label Product
द्वारा: PPSP, Pusat Pengajian Siswazah Perniagaan
प्रकाशित: (2012)
द्वारा: PPSP, Pusat Pengajian Siswazah Perniagaan
प्रकाशित: (2012)
A Study Consumers' Green Purchasing Intention
द्वारा: Cheah, Ching Mun
प्रकाशित: (2009)
द्वारा: Cheah, Ching Mun
प्रकाशित: (2009)
Intention to use green products among consumers
द्वारा: Mohammad Hasbullah, Shaik Ismail
प्रकाशित: (2014)
द्वारा: Mohammad Hasbullah, Shaik Ismail
प्रकाशित: (2014)
Impact of go green campaign on green behaviour intention among consumers in Klang Valley, Malaysia
द्वारा: Hosseinpour, Masoumeh
प्रकाशित: (2014)
द्वारा: Hosseinpour, Masoumeh
प्रकाशित: (2014)
The Strategic Marketing of Islamic Banking Indonesia in Attracting Indonesia Consumer
द्वारा: Anggoro, Muhammad Agung
प्रकाशित: (2011)
द्वारा: Anggoro, Muhammad Agung
प्रकाशित: (2011)
Penglibatan pengusaha kapal sewaan dalam perkembangan aktiviti rekreasi memancing di laut : kajian kes Kota Kinabalu
द्वारा: Mohd Zulhalmi Ibrahim
प्रकाशित: (2018)
द्वारा: Mohd Zulhalmi Ibrahim
प्रकाशित: (2018)
Antecedents of outsourcing decision among service industry in Sabah
द्वारा: Liew, Li Ling
प्रकाशित: (2008)
द्वारा: Liew, Li Ling
प्रकाशित: (2008)
Exploring the concept and consequences of green campaign on social media platforms
द्वारा: Rafidahtul, Abdul Rahim
प्रकाशित: (2022)
द्वारा: Rafidahtul, Abdul Rahim
प्रकाशित: (2022)
समान संसाधन
-
Exploring Consumers Subconscious Response On Marketing Mix Towards Green And Non-green Products A Neuromarketing Approach
द्वारा: Mansor, Aida Azlina
प्रकाशित: (2019) -
Consumer's perception of product attributes, awareness, attitude and purchase intention of life insurance in Kota Kinabalu, Sabah
द्वारा: Rubatharan a/l Sukumaran
प्रकाशित: (2014) -
Income And Subjective Well-Being
In Malaysia
द्वारा: Boo, Mei Chin
प्रकाशित: (2018) -
Serial Mediation On Technology Readiness And Trust As Moderator On Students’ Continuance Intention To Use Computer-Based Test System
द्वारा: Mohammed, Ibrahim Babangida
प्रकाशित: (2020) -
The impact of financial technology on commercial banks: Evidence from China
द्वारा: Tian Xiang, Zhou
प्रकाशित: (2023)