Exploring Consumers Subconscious Response On Marketing Mix Towards Green And Non-green Products A Neuromarketing Approach

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Marketing is the core of a business and the primary goal of marketing is to bring the products to the target market. Traditional products characteristics such as Product, Price, Promotion and Place are the most important attributes when consumers consider when making a purchase decision. However,...

書目詳細資料
主要作者:	Mansor, Aida Azlina
格式:	Thesis
語言:	英语
出版:	2019
主題:	HG1-9999 Finance
在線閱讀:	http://eprints.usm.my/56175/
Abstract	Abstract here

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