The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention

This study investigates the influence of the antecedents of persuasive eWOM reviews on tourists’ attitudes towards the destination abroad and the travel intention of Saudi tourists. The research also investigates the influence of trust as a moderate between antecedents of persuasive eWOM review and...

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Bibliographic Details
Main Author:	Alrasheedi, Najah Mohammed Khilaf
Format:	Thesis
Language:	English
Published:	2022
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/59698/
Abstract	Abstract here

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