Benchmarking Methodology For International Oil Companies Based On The Hybrid Strategy And Strategic Performance

Porter's new strategy (from now on referred to as the hybrid strategy) is based on a mix of differentiation and cost leadership. The literature on hybrid strategy confirms the investigation of such a strategy is mostly limited. With the suspicion of the pure strategies (i.e., differentiation, c...

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Bibliographic Details
Main Author:	Al Sayed Noor, Alhamzah Malik Radhi
Format:	Thesis
Language:	English
Published:	2022
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/60025/
Abstract	Abstract here

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