Assessment Of Digital Marketing Activities, Perception, Attitude, And Factors Impacting Purchasing Decision Of Over-The-Counter Drugs In A Malaysian Population

Digitalization has permeated various daily activities of individuals and organizations. This spread encouraged pharma companies to take advantage of digital marketing strategies to promote over-the-counter (OTC) drugs that have fewer marketing restrictions. The value of these drugs is becoming great...

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Bibliographic Details
Main Author:	Anis, Mohamad Saleem
Format:	Thesis
Language:	English
Published:	2022
Subjects:	RS1-441 Pharmacy and materia medica
Online Access:	http://eprints.usm.my/60049/
Abstract	Abstract here

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