Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes

The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to...

書誌詳細
第一著者:	Sahul Hameed, Noor Azeema
フォーマット:	学位論文
言語:	英語
出版事項:	2014
主題:	H1-99 Social sciences (General)
オンライン･アクセス:	http://eprints.usm.my/60528/

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