Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes

The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to...

书目详细资料
主要作者:	Sahul Hameed, Noor Azeema
格式:	Thesis
语言:	英语
出版:	2014
主题:	H1-99 Social sciences (General)
在线阅读:	http://eprints.usm.my/60528/

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