Improving Sales Performance: A Case Study In A Korean Based Adhesive Company

This case study is to explore the business issues that concerns Best Chemical's sales performance in Malaysia. The analysis methods are complex because they are not merely focused on the corporate strategy level, but also involve Korea's culture and preferred business style. Established...

詳細記述

書誌詳細
第一著者: Low, Chie Chong
フォーマット: 学位論文
言語:英語
出版事項: 2014
主題:
オンライン・アクセス:http://eprints.usm.my/60822/