Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang
This study demonstrate the adaption of Theory of Planned Behavior (TPB) to examine how product knowledge, product involvement, perceived benefit, perceived risk and country of origin image influence consumers' purchase intention for milk powder and how consumers' attitude mediates these v...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.usm.my/61312/ |
| Abstract | Abstract here |
| _version_ | 1854969624329715712 |
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| author | Yow, Bee Charn |
| author_facet | Yow, Bee Charn |
| author_sort | Yow, Bee Charn |
| description | This study demonstrate the adaption of Theory of Planned Behavior (TPB) to examine how product knowledge, product involvement, perceived benefit, perceived risk and
country of origin image influence consumers' purchase intention for milk powder and how consumers' attitude mediates these variables on consumers' purchase intention. The study findings revealed that product knowledge, product involvement and perceived benefit were positively and significantly related to purchase intention. |
| first_indexed | 2025-10-17T08:51:30Z |
| format | Thesis |
| id | usm-61312 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T08:51:30Z |
| publishDate | 2014 |
| record_format | eprints |
| record_pdf | Abstract |
| spelling | usm-613122024-10-16T01:48:20Z http://eprints.usm.my/61312/ Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang Yow, Bee Charn HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives This study demonstrate the adaption of Theory of Planned Behavior (TPB) to examine how product knowledge, product involvement, perceived benefit, perceived risk and country of origin image influence consumers' purchase intention for milk powder and how consumers' attitude mediates these variables on consumers' purchase intention. The study findings revealed that product knowledge, product involvement and perceived benefit were positively and significantly related to purchase intention. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/61312/1/Pages%20from%20Yow%20Bee%20Charn.pdf Yow, Bee Charn (2014) Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives Yow, Bee Charn Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang |
| title | Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang |
| title_full | Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang |
| title_fullStr | Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang |
| title_full_unstemmed | Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang |
| title_short | Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang |
| title_sort | factors influencing consumers purchase intention for milk powder in penang |
| topic | HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives |
| url | http://eprints.usm.my/61312/ |
| work_keys_str_mv | AT yowbeecharn factorsinfluencingconsumerspurchaseintentionformilkpowderinpenang |