Factors Influencing Customers Repurchase And Willingness To Pay More In Live Streaming Commerce The Moderating Effect Of Emotional Attachment

Since the advent of advanced Internet technology, live streaming has become a pivotal tool for brands and sellers to amplify sales and foster customer engagement. The competitive landscape of live streaming commerce has led to extensive research into factors influencing customer motivation, purch...

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Bibliographic Details
Main Author:	Li, Chao
Format:	Thesis
Language:	English
Published:	2024
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/62133/
Abstract	Abstract here

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