Exploring Language Effects In Ethnic Advertising: In Malaysian Environment

This study applies sociolinguistic theories of accommodation to investigate how consumers in different cultures respond to the use of their etlmic language in advertising. Specifically, this study involved two dominant cultures in Malaysia, Malaysian Malay and Malaysian Chinese. In addition, this st...

書誌詳細
第一著者:	Yap, Eit Thian
フォーマット:	学位論文
言語:	英語
出版事項:	1998
主題:	HF5801-6182 Advertising
オンライン･アクセス:	http://eprints.usm.my/62182/
Abstract	Abstract here

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