Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China

The purpose of this study is to identify and analyse the determinants influencing Chinese consumers' intentions to purchase Museum Cultural and Creative Products (MCCPs). Employing the Stimulus-Organism-Response (SOR) theoretical framework, the research examines multidimensional product factors...

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Détails bibliographiques
Auteur principal:	Ding, Lilan
Format:	Thèse
Langue:	anglais
Publié:	2024
Sujets:	NX1-820 Arts in general
Accès en ligne:	http://eprints.usm.my/62253/

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