The Moderating Effects Of Environmental Awareness And Environmental Motivation On The Relationship Between Reward-Based Gamification And Pro-Environmental Behaviour: A Case Of Alipay’S Ant Forest

In order to cope with the environmental issues caused by rapid economic development, an environmental game called ant forest, developed by alipay, is used to advocate green awareness in china. The game mechanism of ant forest allows users to transform rewards into real trees. This study applied the...

Full description

Bibliographic Details
Main Author:	Huang, Miao
Format:	Thesis
Language:	English
Published:	2024
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/62693/
Abstract	Abstract here

Similar Items

Perceptions And Roles Of Indonesian Journalists In Covering Environmental Problems In Indonesia
by: Agustina, Anna
Published: (2017)

Maqasid Shariah As A Predictor To Sustainable Lifestyles In Malaysia: The Moderating Role Of Opinion Leadership And Environmental Change
by: Ali, Mehellou
Published: (2024)

Integrating Environmental Citizenship Into Corporate Social Responsibility (Csr): A Case Study Of Multinational Corporations (Mncs) In Malaysia
by: Safakhah, Behnam
Published: (2015)

The Effects Of Personalized Multimedia App On Knowledge, Perceived Awareness And Perceived Motivation Of Cyber-Bullying Among Adolescents
by: Abbdul Wahab, Nadia
Published: (2016)

Modelling The Factors That Predict Fake News Sharing Behaviour Among Social Media Users In Nigeria: The Moderating Role Of Fake News Awareness
by: Destiny, Apuke Oberiri
Published: (2022)

The Effects Of Signaling Principle In A Song-Based Courseware On Students’ Listening Skills And Motivation
by: Muhammed, Azlina
Published: (2016)

The Effects Of Immersive Multimedia Learning With Peer Support On Vocabulary, Grammar, English Oral Skills, And Motivation
by: Asnawi, Asnawi
Published: (2015)

Extraction, Validation, And Evaluation Of Motivational Tactics Rules In A Web-Based Intelligent Tutoring System (WITS)
by: T. A. Ramaha, Nehad
Published: (2017)

The Association Of Social Media Motivation, Trust, Culture Restraint And Relationship Benefit Towards Online Relationship Commitment
by: Hatamleh, Islam Habis Mohammad
Published: (2021)

An Investigation Of The Effects Of Knowledge Conversion Processes On Motivation, Learning Strategies, Metacognition, And Performance In A Blended Learning Environment
by: Jarrah, Yousef Mufleeh Saleeme
Published: (2012)

Factors Affecting Tiktok Addiction Behavior Among Adolescents In China: The Role Of Active Parental Mediation As Moderator
by: YAO, QIN
Published: (2023)

Predicting Shisha Smoking Behaviour Among University Students In Nigeria: Moderating Roles Of Media Normalisation And Denormalisation
by: Oluwafunmilayo, Adu Agatha
Published: (2023)

The Impact Of Digital Nudging On Online Health Information Sharing Behaviors: The Moderating Roles Of Social Capital And Personality
by: Jia, Chenjin
Published: (2024)

Pembingkaian berita politik : Kajian perbandingan liputan pilihan raya umum ke-13 dalam akhbar tempatan Sabah
by: Helvia Jaimol
Published: (2018)

Pemilihan dan penggunaan bahasa dalam kalangan anak-anak perkahwinan campur etnik India-etnik tempatan Sabah
by: Mohd Juhar bin Harun
Published: (2019)

Community-Based Empowerment Of People Living With Hiv/Aids (Plwhas) Through Community-Based Organisations In Malaysia
by: Jaganathan, Paramaswari
Published: (2010)

The Influence Of Online Supervision Via Videoconferencing On Postgraduate Students’ Problem Understanding And Reflective Learning For Better Engagement
by: Nasser S, Alshahrani Amer
Published: (2021)

Corporate Social Responsibility In The Context Of Sarawak Digital Economy: An Organisational Sensemaking Analysis In Malaysia
by: Ahmad, Dayang Aizza Maisha Abang
Published: (2021)

Wacana Isu-isu Kontroversi Berkaitan Islam: Satu Analisis Akhbar-akhbar Terpilih Di Malaysia
by: Mohd Sofian, Muhammad Raqib
Published: (2021)

A Study On Ethnocentrism Among Undergraduates In Penang
by: Kanasan, Muthukumaran
Published: (2020)

Understanding Colourism Through Social Media Discourse (Twitter) Among Malaysians
by: Zulkifli, Zulfati Izazi
Published: (2021)

Keberkesanan Prinsip Isyarat Dalam Koswer Pembelajaran Realiti Maya Bagi Tajuk Pengurusan Jenazah Terhadap Pencapaian Dan Motivasi Murid Yang Berbeza Tahap Kecerdasan Ruang
by: Ahmad, Awaatif
Published: (2015)

Kesan Video Bernarasi Dalam Pembelajaran Berasaskan Multimedia Untuk Meningkatkan Kemahiran Psikomotor Bagi Pelajar Yang Berbeza Kebolehan Spatial Dan Jantina
by: Abdul Rahman, Abdullah
Published: (2014)

Public Relations Strategies For Building University And Community Engagement: A Case Study Of Southern Rajabhat Universities, Thailand
by: Kaeosanit, Methawee
Published: (2015)

Professionalism In Chinese-Language Journalism: A Comparative Study Of Journalists In China And Malaysia
by: Baohui, Shao
Published: (2015)

Pembangunan Dan Penilaian Keberkesanan Koswer Multimedia Dalam Pembelajaran Tenaga Elektrik.
by: Sriadhi, Sriadhi
Published: (2015)

Strategic Social Responsibility For Small And Medium Industries From The Perspectives Of Public Relations
by: Krishnan, Mahadevan
Published: (2015)

Social Media Use For Corporate Disclosure Among Public Relations Practitioners In Malaysian Companies: Its Effect On Perceived Organizational Performance
by: Hashim, Jamsari
Published: (2020)

Effects Of User Experience (Ux) On Fitness Band Usage And Healthy Lifestyle
by: Noor, Nurdayana Mohamad
Published: (2021)

The Uses And Gratifications Of Facebook.Com: An Exploratory Study Of University Students In Pakistan
by: Mahmood, Zubair
Published: (2019)

Malaysian Mainstream And Alternative Online Newspaper Representations Of Risks From Lynas Rare Earth Project In Pahang, Malaysia
by: Dauda, Sharafa
Published: (2018)

Pembabitan Kearifan Tempatan Dalam Program Tanggungjawab Sosial Korporat: Kajian Kes Di Aqua Danone Mambal Plant Bali, Indonesia
by: Rosilawati, Yeni
Published: (2017)

Perspectives Of Local Communities On Nature Conservation In Taman Negara Pahang, Malaysia And Khao Yai National Park, Thailand
by: Teh, Kate Yng
Published: (2017)

Wacana penubuhan provinsi Tapanuli dalam akhbar Indonesia: Satu kajian terhadap berita di dalam Akhbar Sinar Indonesia baru dan Waspada.
by: Pohan, Syafruddin
Published: (2010)

The Development And Evaluation Of Personalized Learning Material Based On A Profiling Algorithm For Polytechnic Students In Learning Algebra
by: Mohamed Mokmin, Nur Azlina
Published: (2016)

Effects Of Task-Based Video Lecture On Interaction, Engagement And Achievement In A Flipped Classroom Environment Among Accounting Students
by: Md Osman, Siti Zuraidah
Published: (2016)

Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia
by: Saad, Suriati
Published: (2016)

Perubahan struktur media akbar Indonesia dari Order Soeharto ke Order Reformasi : kajian kes hubungan media dengan pemerintah
by: Nasir, Zulhasril
Published: (2004)

Control And Censorship On Selected Films In Iran From 2005 To 2012.
by: Seifi, Abbas
Published: (2016)

An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
by: Mohamad Yasin, Nazri
Published: (2016)