The Moderating Effects Of Environmental Awareness And Environmental Motivation On The Relationship Between Reward-Based Gamification And Pro-Environmental Behaviour: A Case Of Alipay’S Ant Forest
In order to cope with the environmental issues caused by rapid economic development, an environmental game called ant forest, developed by alipay, is used to advocate green awareness in china. The game mechanism of ant forest allows users to transform rewards into real trees. This study applied the...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
2024
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| 主題: | |
| オンライン･アクセス: | http://eprints.usm.my/62693/ |
| Abstract | Abstract here |