Market Segmentation Based On Push And Pull Factors Among Local Scuba Divers On Dive Destination

Tourism malaysia reported that 76.8% of the respondents chose islands and beaches as the main attractions to visit malaysia, and one of the activities involved is scuba diving. Tourists prefer the coastal area in malaysia because of the pristine marine environment and long-stretched beaches, which a...

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Bibliographic Details
Main Author:	Saad, Mohd Fairus
Format:	Thesis
Language:	English
Published:	2024
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/62707/
Abstract	Abstract here

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