Big Data Analytics Adoption And Its Impact On Organizational Performance In Malaysian Small Medium Enterprise

Building on Technological, Organizational and Environmental (TOE) model, this study intends to investigate the influence of TOE factors has on BDA adoption decision and its impact on organizational performance. Furthermore, drawing from the perspective of the Resource-based View (RBV), this study a...

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Bibliographic Details
Main Author:	Goh, Hsiao Yee
Format:	Thesis
Language:	English
Published:	2024
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/62960/
Abstract	Abstract here

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