| Summary: | Following the notable impact of the film the beach on thai tourism, the
concept of "film tourism" was adopted as part of thailand's governmental policy
within the framework of the "creative economy." however, this policy primarily
emphasizes thailand's appeal as a location for international film productions, with
success measured by the revenue generated from these foreign productions. In
contrast, the policy overlooks the role of domestic films in promoting thai tourism,
with local productions largely absent from discussions on "thai film tourism."
moreover, there is a significant gap in research exploring the relationship between
foreign films shot in thailand, local films, and their influence on thai tourism. This
study aims to address this gap by analyzing the narrative structures of films that
contribute to thai tourism, highlighting the unique ways in which both foreign and
domestic filmmakers portray the country. A deeper understanding of how successful
films—whether foreign or local—construct their narratives and shape destination
images can provide valuable insights for developing future film tourism projects. This
study employs two distinct research methodologies: content analysis and textual
analysis.
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