| Summary: | Third-party logistics (3pl) significantly impacts various sectors, yet its
operations often harm the environment. Consequently, the 3pl sector plays a critical
role in driving sustainable development. Green technology innovation (gti) not only
mitigates environmental damage but also enhances corporate performance. Despite
these benefits, many firms are reluctant to green technology innovation adoption
(gtia), and research on the factors influencing its adoption in the 3pl industry
remains limited, especially in developing countries. This study addresses these gaps
by examining the determinants and outcomes of gtia among chinese 3pl firms.
Using the technology-organization-environment (toe) framework and diffusion
of innovation (doi) theory, the research explores the effects of organizational
support, human resource quality, green internal integration, green supplier
integration, and green customer integration on gtia. It also investigates the
moderating roles of green creativity and a data-driven culture. This study adopts a
cross-sectional design, collecting survey data from 544 chinese 3pl firms to conduct
quantitative research. Partial least squares structural equation modeling (pls-sem)
revealed that relative advantage, compatibility, organizational support, human
resource quality, institutional pressure, and green integrations significantly influence
gtia.
|
|---|
