Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].

Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Tetapi penyelidikan isu mekanisma kawalan dalam bidang pemasaran amat terhad. Research in international subsidiary management has made significant ad...

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Bibliographic Details
Main Author:	Low, Chee Kong
Format:	Thesis
Language:	English
Published:	2006
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.usm.my/8473/
Abstract	Abstract here

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