The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].
Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate publ...
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | 英语 |
| 出版: |
2007
|
| 主題: | |
| 在線閱讀: | http://eprints.usm.my/9578/ |
| Abstract | Abstract here |
| 總結: | Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia.
This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate public relations practice in Malaysia. The
primary objective was to discover how media relations was viewed and utilised in Malaysian organisations.
|
|---|