The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].
Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate publ...
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| Format: | Thesis |
| Language: | English |
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2007
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| Online Access: | http://eprints.usm.my/9578/ |
| Abstract | Abstract here |
| _version_ | 1855631271579877376 |
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| author | S. Rama Krishnan, Sharmini |
| author_facet | S. Rama Krishnan, Sharmini |
| author_sort | S. Rama Krishnan, Sharmini |
| description | Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia.
This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate public relations practice in Malaysia. The
primary objective was to discover how media relations was viewed and utilised in Malaysian organisations.
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| first_indexed | 2025-10-17T07:54:16Z |
| format | Thesis |
| id | usm-9578 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T07:54:16Z |
| publishDate | 2007 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-95782013-07-13T04:11:27Z http://eprints.usm.my/9578/ The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb]. S. Rama Krishnan, Sharmini HD59-59.6 Public relations. Industrial publicity Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate public relations practice in Malaysia. The primary objective was to discover how media relations was viewed and utilised in Malaysian organisations. 2007-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/9578/1/THE_ROLE_OF_MEDIA_RELATIONS_IN_CORPORATE_PUBLIC_RELATIONS_PRACTICE_A_STUDY_ON_15_PUBLIC_LISTED_COMPANIES.pdf S. Rama Krishnan, Sharmini (2007) The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb]. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HD59-59.6 Public relations. Industrial publicity S. Rama Krishnan, Sharmini The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb]. |
| thesis_level | Master |
| title | The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb]. |
| title_full | The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb]. |
| title_fullStr | The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb]. |
| title_full_unstemmed | The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb]. |
| title_short | The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb]. |
| title_sort | role of media relations in corporate public relations practice a study on 15 public listed companies in the klang valley hd59 6 s531 2007 f rb |
| topic | HD59-59.6 Public relations. Industrial publicity |
| url | http://eprints.usm.my/9578/ |
| work_keys_str_mv | AT sramakrishnansharmini theroleofmediarelationsincorporatepublicrelationspracticeastudyon15publiclistedcompaniesintheklangvalleyhd596s5312007frb AT sramakrishnansharmini roleofmediarelationsincorporatepublicrelationspracticeastudyon15publiclistedcompaniesintheklangvalleyhd596s5312007frb |