The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].

Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate publ...

Full description

Bibliographic Details

Main Author:	S. Rama Krishnan, Sharmini
Format:	Thesis
Language:	English
Published:	2007
Subjects:	HD59-59.6 Public relations. Industrial publicity
Online Access:	http://eprints.usm.my/9578/
Abstract	Abstract here