The effectiveness of marketing tools in student admission in higher education institutes in Malaysia

In Malaysia, there are lots of Higher education's institutions (HEI) operated and this created a stiff competition among the institution to attract student's admission into their HEI. Thus, this study is to find the inter relation in between the marketing mix concept with perception of stu...

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Bibliographic Details
Main Author:	Abd Aziz, Mohamad Azlan
Format:	Thesis
Language:	English English
Published:	2012
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/14958/ http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000085556
Abstract	Abstract here

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