Behaviour of higher education students in choosing internet service provider in Malacca

• Main Author: Sutika Intan Suraya, Mohd Suhaimi
• Format: Thesis
• Language: English; English
• Published: 2011
• Subjects: HF Commerce
• Online Access: http://eprints.utem.edu.my/id/eprint/15039/; https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=85158

Customer behaviour studies the characteristics of an individual such as demographics and behavioural variables in attempt to understand what people wants. Despite it is importance, the attempt to understand customer wants and needs, and provide the most high service level with in considering cost limitation. These research are about to study the factors falls into student's considerations while choosing internet service before purchasing. The survey done in university area in Malacca, the data collection used is survey questions selecting only students who is currently subscribe for internet connection. From the population, 103 samples were collected. The main objective of the research is to the elements between internet service connectivity and the package or pricing rate. Online addiction used as moderating variables to indicate the personal behaviour will influence students to subscribe. T-test and ANOV A analysis is test to variables to indicate the relationship and significant level of the variables. iii