The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia
In Malaysia, there are lots of local fast food restaurants that are competing with each other especially in terms of penetrating new market which is overseas. Thus, this study is to find the relation in between the strategic partnership with perception of both franchisors and franchisees when conduc...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2013
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| Online Access: | http://eprints.utem.edu.my/id/eprint/15049/ http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000085664 |
| Abstract | Abstract here |
| _version_ | 1855619590772490240 |
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| author | Perdana, Ryan Aditya |
| author_facet | Perdana, Ryan Aditya |
| author_sort | Perdana, Ryan Aditya |
| description | In Malaysia, there are lots of local fast food restaurants that are competing with each other especially in terms of penetrating new market which is overseas. Thus, this study is to find the relation in between the strategic partnership with perception of both franchisors and franchisees when conducting fast food franchise business. This strategic partnership is categorized into 2 parts; strategic partnership and knowledge and resource sharing. The marketing tools are also studied to examine the decision making for both franchisors and franchisee before conducting
fast food franchise business. |
| format | Thesis |
| id | utem-15049 |
| institution | Universiti Teknikal Malaysia Melaka |
| language | English English |
| publishDate | 2013 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | utem-150492022-11-10T16:37:01Z http://eprints.utem.edu.my/id/eprint/15049/ The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia Perdana, Ryan Aditya H Social Sciences (General) HF Commerce In Malaysia, there are lots of local fast food restaurants that are competing with each other especially in terms of penetrating new market which is overseas. Thus, this study is to find the relation in between the strategic partnership with perception of both franchisors and franchisees when conducting fast food franchise business. This strategic partnership is categorized into 2 parts; strategic partnership and knowledge and resource sharing. The marketing tools are also studied to examine the decision making for both franchisors and franchisee before conducting fast food franchise business. 2013 Thesis NonPeerReviewed text en http://eprints.utem.edu.my/id/eprint/15049/1/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysia%20fast%20food%20franchise%20industry%20in%20Indonesia.pdf text en http://eprints.utem.edu.my/id/eprint/15049/2/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysian%20fast%20food%20franchise%20industry%20in.pdf Perdana, Ryan Aditya (2013) The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia. Masters thesis, Universiti Teknikal Malaysia Melaka. http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000085664 |
| spellingShingle | H Social Sciences (General) HF Commerce Perdana, Ryan Aditya The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia |
| thesis_level | Master |
| title | The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia |
| title_full | The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia |
| title_fullStr | The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia |
| title_full_unstemmed | The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia |
| title_short | The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia |
| title_sort | effectiveness of strategic partnership in conducting malaysian fast food franchise industry in indonesia |
| topic | H Social Sciences (General) HF Commerce |
| url | http://eprints.utem.edu.my/id/eprint/15049/ http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000085664 |
| work_keys_str_mv | AT perdanaryanaditya theeffectivenessofstrategicpartnershipinconductingmalaysianfastfoodfranchiseindustryinindonesia AT perdanaryanaditya effectivenessofstrategicpartnershipinconductingmalaysianfastfoodfranchiseindustryinindonesia |