The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia

In Malaysia, there are lots of local fast food restaurants that are competing with each other especially in terms of penetrating new market which is overseas. Thus, this study is to find the relation in between the strategic partnership with perception of both franchisors and franchisees when conduc...

Full description

Bibliographic Details
Main Author:	Perdana, Ryan Aditya
Format:	Thesis
Language:	English English
Published:	2013
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/15049/ http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000085664
Abstract	Abstract here

Similar Items

Building brand reputation of the fast food industry through customer’s satisfaction in the United Arab Emirates
by: Alkaabi, Mohammed Rashed Abdulla Zuhair
Published: (2023)

Market Structure and Competitiveness of Malaysian Private Hospital Industry: A Structure, Conduct and Performance Analysis
by: David Roland, Lesmana
Published: (2024)

CRM Impact On SMEs Performance In Malaysian Food Manufacturing Industry
by: Mohamad, Siti Hajar
Published: (2015)

Relationship among service quality, food quality, perceived value, customer satisfaction and behavioural intentions in the Malaysian fast food industry / Seaw Thiam Chin.
by: Seaw, Thiam Chin
Published: (2010)

The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market
by: Zakaria, bin Ibrahim.
Published: (2004)

The adoption of third-party online food delivery services by micro food service businesses: an exploratory study
by: Zainal Abidin, Izhar Hafifi
Published: (2024)

Emprical study of training and development on employee performance in Malaysia automotive industry
by: Mohd Faridzul Basri, Shuaibah Ainiah
Published: (2025)

Factors influencing Jordanian banking industry intention to adopt business intelligence technology
by: Salameh Aldarab`Ah, Khaled Abidallah
Published: (2025)

A strategic-structural analysis of the Malaysian merchant banking industry / by Ng Khuen Wee
by: Ng, Khuen Wee
Published: (1996)

Public–private–community partnerships: A case of unilever’s corporate social responsibility in Surabaya, Indonesia / Nurul Isnaeni
by: Nurul Isnaeni, -
Published: (2016)

Cataloging the industrial supplies parts for SAP ECC6 deployment a case study
by: Nadiah Farhana, Hamzah
Published: (2016)

Determinants Of Success Of Food Restaurant Franchising
by: Ooi, Ah Yook
Published: (2002)

Organization of strategic planning function for a typical process control automation industry in Malaysia / Sokkalingam Ramanathan.
by: Ramanathan, Sokkalingam
Published: (2003)

Antecedents of Brand Hate and the Role of Brand Recovery towards Brand Reconciliation in the Pakistani Fast Food Industry
by: Sheraz, Ahmed
Published: (2019)

Better organization's performance in local commercial banking industry through strategic balance strategy / Ling Seng Wah
by: Ling, Seng Wah
Published: (2002)

Opportunities for competitive strategy in the Malaysia's food industry / Ng Kieng Yii.
by: Ng, Kieng Yii
Published: (2001)

The effect of transformational leadership on innovative work behaviour: The mediating role of knowledge sharing in Saudi Telecommunication Company
by: Almassri, Mohanad Issa
Published: (2025)

Citizen satisfaction of e-policing system in the UAE
by: Almansoori, Abdulla E.
Published: (2025)

Development of talent management model among Indonesian civil advocates
by: Hendriarti, Susie Fitri
Published: (2025)

Personal selling and trust as mediators in Surakarta home purchase decisions
by: Ayu Sartika, Galih
Published: (2025)

E-commerce quality model towards customers’ repurchasing intention in copper and brass small enterprises in Surakarta
by: Marwati, Fithri Setya
Published: (2025)

Performance appraisal effect on organizational performance through employee satisfaction in UAE oil and gas companies
by: Salem Mohamed Abdulla Alkheyli, Aisha
Published: (2025)

Integrated cost leadership - differentiation strategy : case studies of selected firms in the Malaysian food industry / Mulkit Singh.
by: Singh, Mulkit
Published: (2003)

Analysing The Influence Of Firm Size On Financial Performance In Malaysian ICT Sector
by: Lim, Brenda Xun Li
Published: (2018)

ICT usage in Malaysian SMEs: Analysis on ict adoption and perceived attributes
by: Said, Mazidah
Published: (2015)

Productivity Without Sacrificing Taste: A Case Study Of Robot Interface In Singapore Fast Food Restaurant
by: Mathath, Anas
Published: (2014)

Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support
by: Muhamad Hafizi, Sulaiman
Published: (2019)

A strategic analysis of powder coating industry in Malaysia : a case study of ICI-NOF Powder coatings (M) Sdn. Bhd / Tay Meng San
by: Tay, Meng San
Published: (2000)

Logistics Strategic Orientations And Logistics Performance: The Roles Of Organizational Structure And Logistics Complexity
by: Haron, Md. Harashid
Published: (2007)

Credible signals of prospectus and the post listing performance of initial public offers / Lin Yong Tong
by: Lin , Yong Tong
Published: (2019)

A study on the determinants of behavioral intention towards using mobile banking services in Malaysia / Ang Gim Wah
by: Ang, Gim Wah
Published: (2010)

Socioemotional wealth, family commitment and firm performance in private family owned businesses in Bangladesh / Mohammad Rezaur Razzak
by: Mohammad Rezaur, Razzak
Published: (2019)

Challenges in e-tendering implementation in Ministry of Youth and Sports Malaysia / Ahmad Zamie Azis
by: Ahmad Zamie, azis
Published: (2020)

Consumers' Attitude Towards Online Shopping : The Affecting Of Recommendation Agents
by: Mas'od, Siti Nor Rafidah
Published: (2016)

The impact of movement control order (MCO) on teachers’ online professional development
by: Ahmad Safian, Asraf Hadzwan
Published: (2023)

Kesan manipulasi fokus kemahiran lontaran petanque terhadap pelajar masalah pembelajaran
by: Alias, Muhammad Aizzat
Published: (2023)

A model for effective communication between meteorology organization and society using social media
by: Almheiri, Mohamed Saleh Hassan
Published: (2023)

Pengaruh pusingan kerja terhadap prestasi kerja penjawat awam dalam kalangan perkhidmatan awam negeri Melaka
by: Md Yusof, Mohd Asri
Published: (2023)

Penilaian proses penamatan perkhidmatan terhadap kontrak pekerjaan dalam sektor swasta di Malaysia
by: Othman, Noraishah
Published: (2022)

Adoption factors of P3 sweetener towards achieving consumer satisfaction
by: Hasim, Mohamad Aidil
Published: (2020)