Innovations in restaurant operation towards improving performance a case of restaurant in Melaka

This study attempts to explore the most significant factors contributes to improving performance in restaurants and coffee shops. The factors used are based on innovation and technology adoptions, service quality (DINESERV), and marketing mix 7Ps. A case study analysis of local restaurants and coffe...

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Bibliographic Details
Main Author:	Rahmiati, Filda
Format:	Thesis
Language:	English English
Published:	2010
Subjects:	T Technology (General) TX Home economics
Online Access:	http://eprints.utem.edu.my/id/eprint/15487/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=62902&query_desc=kw%2Cwrdl%3A%200000076392
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