CRM Impact On SMEs Performance In Malaysian Food Manufacturing Industry

Customer relationship management (CRM) has been successfully implemented in the service industry as well as in large organizations. However, the application of CRM in Small and Medium Enterprises (SMEs) are still arguable. This study aims is to investigate the potential of CRM practices in enhancing...

Full description

Bibliographic Details
Main Author:	Mohamad, Siti Hajar
Format:	Thesis
Language:	English English
Published:	2015
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/16770/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=96197
Abstract	Abstract here

Similar Items

The Influence Of Internal And External Forces In Adoption Of e-CRM In Melaka And Johor SMEs
by: Md Nasaruddin, Nurul Hafizah
Published: (2019)

The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia
by: Perdana, Ryan Aditya
Published: (2013)

ICT usage in Malaysian SMEs: Analysis on ict adoption and perceived attributes
by: Said, Mazidah
Published: (2015)

The Adoption Of Halal Standards Towards The Performance Of Malaysian Food Manufacturing SMEs
by: Azmi, Fadhlur Rahim
Published: (2017)

Building brand reputation of the fast food industry through customer’s satisfaction in the United Arab Emirates
by: Alkaabi, Mohammed Rashed Abdulla Zuhair
Published: (2023)

Market Structure and Competitiveness of Malaysian Private Hospital Industry: A Structure, Conduct and Performance Analysis
by: David Roland, Lesmana
Published: (2024)

Emprical study of training and development on employee performance in Malaysia automotive industry
by: Mohd Faridzul Basri, Shuaibah Ainiah
Published: (2025)

The impact of job satisfaction towards employee performance
by: Azmi, Zuraini
Published: (2011)

Influence Factors Of Electronic Commerce (EC) Adoption And Innovation On Development Of Small And Medium Enterprises (Smes) In Melaka
by: Juan Rizal, Sa'ari
Published: (2008)

Factors influencing Jordanian banking industry intention to adopt business intelligence technology
by: Salameh Aldarab`Ah, Khaled Abidallah
Published: (2025)

The adoption of third-party online food delivery services by micro food service businesses: an exploratory study
by: Zainal Abidin, Izhar Hafifi
Published: (2024)

Entrepreneurial characteristics and firm performance of small and medium enterprises in Malaysian food manufacturing industry
by: Bahari, Norzalizah
Published: (2018)

Investigating Constraints In Food Manufacturing For SMEs Performance : A Case Of Kuala Lumpur
by: Kamaruddin, Nur Izaitun
Published: (2018)

Analysing The Influence Of Firm Size On Financial Performance In Malaysian ICT Sector
by: Lim, Brenda Xun Li
Published: (2018)

Performance appraisal effect on organizational performance through employee satisfaction in UAE oil and gas companies
by: Salem Mohamed Abdulla Alkheyli, Aisha
Published: (2025)

The impact of movement control order (MCO) on teachers’ online professional development
by: Ahmad Safian, Asraf Hadzwan
Published: (2023)

Cataloging the industrial supplies parts for SAP ECC6 deployment a case study
by: Nadiah Farhana, Hamzah
Published: (2016)

The Influence of Destination Image on Revisit Intention: The Moderating Impact of Electronic Word of Mouth Marketing (eWOM)
by: Ching, Jia Lie
Published: (2021)

The Impact of Influencer Attributes on Consumer Information Adoption and Purchase Intention of Cosmetic Products in Malaysia: The Mediating Effect of Information Credibility
by: Nurashikin, Nazer Mohamed
Published: (2023)

Leadership styles and business performance effectiveness
by: Yusuf, Malisa Suhana
Published: (2011)

Malaysian Halal Standard (Ms1500:2004) : Do Halal Food Manufacturers Have Intention To Be Certified ?
by: S. M. Mohiyaddin, Mohamad Ijaz
Published: (2006)

The moderation of innovation on the relationship between market orientation and firm performance
by: Mohd Yusof, Sitinor Wardatulaina
Published: (2021)

The relationship of talent management and job performance of local employees mediated by engagement and satisfaction
by: Ibraheem Hasan Thani Hasan, Al Hammadi
Published: (2022)

Innovation Factors Influencing Performance Of Manufacturing SMEs In Malaysia
by: Othman, Aman
Published: (2014)

Credible signals of prospectus and the post listing performance of initial public offers / Lin Yong Tong
by: Lin , Yong Tong
Published: (2019)

Melaka Broadband : The Competency Study To The Performance On Sales Workforce In Consumer Sales Unit TM Melaka
by: Zainal, Abdullah
Published: (2010)

A Study On Adoption Of Technology In SMEs Food Industry : UTAUT Model
by: Abu, Fairus
Published: (2016)

Socioemotional wealth, family commitment and firm performance in private family owned businesses in Bangladesh / Mohammad Rezaur Razzak
by: Mohammad Rezaur, Razzak
Published: (2019)

The effect of transformational leadership on innovative work behaviour: The mediating role of knowledge sharing in Saudi Telecommunication Company
by: Almassri, Mohanad Issa
Published: (2025)

Citizen satisfaction of e-policing system in the UAE
by: Almansoori, Abdulla E.
Published: (2025)

Development of talent management model among Indonesian civil advocates
by: Hendriarti, Susie Fitri
Published: (2025)

Personal selling and trust as mediators in Surakarta home purchase decisions
by: Ayu Sartika, Galih
Published: (2025)

E-commerce quality model towards customers’ repurchasing intention in copper and brass small enterprises in Surakarta
by: Marwati, Fithri Setya
Published: (2025)

Adoption factors of P3 sweetener towards achieving consumer satisfaction
by: Hasim, Mohamad Aidil
Published: (2020)

Factors influencing entrepreneurship performance among the manufacturing SMEs in Bauchi State-Nigeria
by: Mohammed, Alkali
Published: (2016)

Empowering Green Trademark For Ecolabel Certification In Malaysia
by: Ahmad Ridzuan, Mohamad Nazmi
Published: (2019)

The effectiveness of marketing tools in student admission in higher education institutes in Malaysia
by: Abd Aziz, Mohamad Azlan
Published: (2012)

Consumers' Attitude Towards Online Shopping : The Affecting Of Recommendation Agents
by: Mas'od, Siti Nor Rafidah
Published: (2016)

Innovativeness, environment and performance of small and medium-sized enterprises (SMEs) in manufacturing sector in Malaysia
by: Mok, Kim Man
Published: (2016)

Relationship among service quality, food quality, perceived value, customer satisfaction and behavioural intentions in the Malaysian fast food industry / Seaw Thiam Chin.
by: Seaw, Thiam Chin
Published: (2010)