CRM Impact On SMEs Performance In Malaysian Food Manufacturing Industry

Customer relationship management (CRM) has been successfully implemented in the service industry as well as in large organizations. However, the application of CRM in Small and Medium Enterprises (SMEs) are still arguable. This study aims is to investigate the potential of CRM practices in enhancing...

書誌詳細
第一著者:	Mohamad, Siti Hajar
フォーマット:	学位論文
言語:	英語英語
出版事項:	2015
主題:	H Social Sciences (General) HF Commerce
オンライン･アクセス:	http://eprints.utem.edu.my/id/eprint/16770/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=96197
Abstract	Abstract here

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