The Influence Of Internal And External Forces In Adoption Of e-CRM In Melaka And Johor SMEs

Information Technology (IT) plays a significant role in today’s business competition. A prominent role that is, it helps firms to manage relationships with customers effectively. Today’s online consumers have more complex needs and much higher expectations than ever before. Online business communiti...

書誌詳細
第一著者:	Md Nasaruddin, Nurul Hafizah
フォーマット:	学位論文
言語:	英語英語
出版事項:	2019
主題:	H Social Sciences (General) HF Commerce
オンライン･アクセス:	http://eprints.utem.edu.my/id/eprint/24653/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=117029
Abstract	Abstract here

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