The Influence Of Internal And External Forces In Adoption Of e-CRM In Melaka And Johor SMEs

Information Technology (IT) plays a significant role in today’s business competition. A prominent role that is, it helps firms to manage relationships with customers effectively. Today’s online consumers have more complex needs and much higher expectations than ever before. Online business communiti...

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Bibliographic Details
Main Author:	Md Nasaruddin, Nurul Hafizah
Format:	Thesis
Language:	English English
Published:	2019
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/24653/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=117029
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