The Influence Of Internal And External Forces In Adoption Of e-CRM In Melaka And Johor SMEs

Information Technology (IT) plays a significant role in today’s business competition. A prominent role that is, it helps firms to manage relationships with customers effectively. Today’s online consumers have more complex needs and much higher expectations than ever before. Online business communiti...

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主要作者:	Md Nasaruddin, Nurul Hafizah
格式:	Thesis
語言:	英语 英语
出版:	2019
主題:	H Social Sciences (General) HF Commerce
在線閱讀:	http://eprints.utem.edu.my/id/eprint/24653/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=117029
Abstract	Abstract here