A framework of social networking sites in measuring online customer engagement of best practice for small medium enterprises in Malaysia

The growth of social media features and multi-directional digital communication has made it difficult for businesses to anticipate and regulate the behaviour of customers and prospects in the firm-initiated brand pages. With these issues, SMEs in Malaysia face complications in addressing customer en...

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Bibliographic Details
Main Author:	Md Jani, Noraniza
Format:	Thesis
Language:	English English
Published:	2021
Subjects:	Q Science (General) QA Mathematics
Online Access:	http://eprints.utem.edu.my/id/eprint/26007/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=121283
Abstract	Abstract here

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