The moderation of innovation on the relationship between market orientation and firm performance

Rapid changes in globalization trends demand manufacturers to improve quality, serviceability and versatility, in order to stay competitive in the manufacturing industry. Broadly, Malaysia's manufacturing industry has expected to grow and expand to stay relevant and compete in this competitive...

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Bibliographic Details
Main Author:	Mohd Yusof, Sitinor Wardatulaina
Format:	Thesis
Language:	English English
Published:	2021
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/26022/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=121255
Abstract	Abstract here

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