Modified recency-frequency-monetary model for determining feeder schools as geomarketing promotional target in Indonesia

Promotion to the right target market helps higher education institutions (HEIs) increase student recruitment success and save costs. High schools are HEI student feeders. Thus, promoting to the schools is critical. However, due to many feeder schools and their vast distribution, particularly in Indo...

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Bibliographic Details
Main Author:	Ernawati
Format:	Thesis
Language:	English English
Published:	2023
Subjects:	Q Science (General) QA Mathematics
Online Access:	http://eprints.utem.edu.my/id/eprint/28292/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=124029
Abstract	Abstract here

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