Modified recency-frequency-monetary model for determining feeder schools as geomarketing promotional target in Indonesia

Promotion to the right target market helps higher education institutions (HEIs) increase student recruitment success and save costs. High schools are HEI student feeders. Thus, promoting to the schools is critical. However, due to many feeder schools and their vast distribution, particularly in Indo...

書目詳細資料
主要作者:	Ernawati
格式:	Thesis
語言:	英语英语
出版:	2023
主題:	Q Science (General) QA Mathematics
在線閱讀:	http://eprints.utem.edu.my/id/eprint/28292/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=124029
Abstract	Abstract here

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