The role of green marketing initiatives in fostering brand trust in Indonesian industrial property

At the moment, green marketing is a hot topic, especially in the commercial industrial property sector. For Indonesian industrial property to maintain brand trust, green marketing must be implemented. Businesses must treat customers well by building brand trust. A brand trust model is required becau...

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Bibliographic Details
Main Author:	Jamal, Fauziyah Nur
Format:	Thesis
Language:	English English
Published:	2024
Online Access:	http://eprints.utem.edu.my/id/eprint/28313/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=124200
Abstract	Abstract here

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