Technopreneurship and digital technology adoption for strategic advantage in residential construction projects in Indonesia and Malaysia

• Main Author: Suryo, Ibnu
• Format: Thesis
• Language: English; English
• Published: 2025
• Subjects: H Social Sciences; HD Industries. Land use. Labor
• Online Access: http://eprints.utem.edu.my/id/eprint/29461/

Technopreneurship the integration of technological innovation and entrepreneurial initiative is transforming Indonesia’s construction sector by modernizing practices and enhancing competitiveness. This study examines the main drivers of technopreneurship within the high- tech residential property market, focusing on how entrepreneurship, innovation, and strategic business approaches influence the adoption of advanced technologies. Research was conducted among residential property developers in selected Indonesian regions, applying strategic management frameworks such as SWOT analysis, Porter’s Five Forces, balanced scorecards, value chain analysis, and scenario planning to evaluate industry conditions, assess organizational performance, and anticipate future challenges. Results show that entrepreneurship, technological innovation, and business strategies significantly encourage technology adoption, which subsequently strengthens competitive positioning in the market. The competitive advantage of property developers is most influenced by industry and competitor dynamics, followed by macro-external and internal environmental factors. Conversely, the primary enabler of high-tech adoption is the internal environment, ahead of industry and external influences. This study contributes to the strategic management literature by highlighting the importance of aligning internal capabilities with industry conditions to maximize technological adoption and sustain market leadership. It underscores the role of strategic management in guiding innovation-driven growth and equitable development across Indonesia’s provinces. Integrating technology-focused entrepreneurship with robust strategic planning not only accelerates modernization in the residential property sector but also fosters resilience in an increasingly competitive and technologically evolving marketplace.