Online impulse buying behavior model for social commerce in Malaysian context
The rapid development in Web 2.0 technologies and social media has given rise to a new business model—social commerce (S-commerce)—that emphasizes social aspects. Consequently, the consumer‘s online impulse buying behavior (IBB) increases and contributes significantly to S-commerce revenues. In line...
| 主要作者: | Abdalla Gubara, Samah Abdelsalam |
|---|---|
| 格式: | Thesis |
| 语言: | 英语 |
| 出版: |
2021
|
| 主题: | |
| 在线阅读: | http://eprints.utm.my/101499/1/SamahAbdelsalamAbdallaGubaraPSC2021.pdf.pdf |
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