Online impulse buying behavior model for social commerce in Malaysian context
The rapid development in Web 2.0 technologies and social media has given rise to a new business model—social commerce (S-commerce)—that emphasizes social aspects. Consequently, the consumer‘s online impulse buying behavior (IBB) increases and contributes significantly to S-commerce revenues. In line...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2021
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| विषय: | |
| ऑनलाइन पहुंच: | http://eprints.utm.my/101499/1/SamahAbdelsalamAbdallaGubaraPSC2021.pdf.pdf |