Repurchase intention model for mobile shopping application users in Malaysia

Mobile shopping applications have become a popular channel to reach the omnipresent consumer of today. However, the market space has become highly competitive and therefore, cultivating repurchase behaviour has become pivotal to retain market share and boost sustainability. While the literature rega...

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Détails bibliographiques
Auteur principal:	Osmani, Mohammad
Format:	Thèse
Langue:	anglais
Publié:	2022
Sujets:	QA75 Electronic computers. Computer science
Accès en ligne:	http://eprints.utm.my/101557/1/MohammadOsmaniPSC2022.pdf.pdf

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