The role of social media marketing on e-commerce implementation and SMEs performance in Ibadan City Nigeria

Show other versions (1)

Small and medium-scale enterprises (SMEs) are known as the fabricators and stimulants of economic growth and national development for developed and developing countries, including Nigeria. This research study was inspired by the poor performance of SMEs in Nigeria, which has resulted in a severe dec...

Full description

Bibliographic Details
Main Author:	Ayokunmi, Lawal Abideen
Format:	Thesis
Language:	English English English
Published:	2022
Subjects:	T Technology (General)
Online Access:	http://eprints.uthm.edu.my/10957/
Abstract	Abstract here

Similar Items

The role of social media marketing on e-commerce implementation and SMEs performance in Ibadan City Nigeria
by: Ayokunmi, Lawal Abideen
Published: (2022)

Factors of affordability in housing in the city of Ibadan, Nigeria
by: Femi, Akinyode Babatunde
Published: (2025)

E-Commerce Implementation of SMEs in Indonesia
by: As'ad, Ihwana
Published: (2008)

The moderating roles of digital marketing and e- commerce on the relationship between it business alignment factors and smes performance in Baghdad City of Iraq
by: Salim, Ali Mechman
Published: (2022)

The Relationship Between Social Media Marketing Capability, Trust and SMEs’ Performance in Malaysia
by: Aldeeha, Fawzi Mohamed Hasan
Published: (2022)

The effectiveness of social media marketing tools: The case of women-owned SMEs in Malaysia
by: Tatik Sunarwatik, Mansur
Published: (2017)

Examinning the relevance of the Islamic private school curriculum (Madrasah) in South-Western Nigeria : a case study of Islamic preaching school, Ibadan, Nigeria
by: Adelani, Ibrahim Alli
Published: (2024)

Urban planning in Ibadan Nigeria, 1960-2010 : a historical analytical study with a special reference to Islamic connection
by: Abiola, Ibraheem Mikail
Published: (2024)

The role of social media usage in enhancing Indonesian SMEs performance mediated by entrepreneurial orientation
by: Yong, Dirgiatmo Sukadi
Published: (2021)

Mediating role of social media marketing adoption between technological support, organisational support, government support and competitive intelligence towards SMEs performance.
by: Muhammad Faizal Samat.
Published: (2018)

The impacts of perceived government market orientation and social media travel influencers' attributes on domestic tourists' visit intention to Chongqing City : The mediating role of trust
by: Wu, Tang
Published: (2025)

Implication of TQM in e-commerce (strategies for cyber marketer)
by: Ong, Gim Beng
Published: (2024)

E-commerce and SMEs in Malaysia : challenges and future prospects / by Ruslan Halim Islahudin.
by: Islahudin, Ruslan Halim
Published: (2002)

Legal and institutional framework for the protection of e-commerce consumers in Nigeria
by: Nuruddeen, Muhammad
Published: (2017)

Co-Creation As A Moderator Between Social Media Marketing Activities And Trust On Smes’ Customers Purchase Intention
by: Saad, Ebtiessam Ali Labib
Published: (2019)

The implementation of e-commerce system to the delivery supply chains
by: Tan Xian Yong
Published: (2025)

E-commerce promotion strategy in exploring new target market
by: Emil Rahmad Gaffar
Published: (2025)

Factors Influencing Opportunity Identification Of Entrepreneurs In Nigeria: The Roles Of Entrepreneurial Alertness And Social Media
by: Tunde, Odebunmi Abayomi
Published: (2022)

Adopting social commerce elements: a comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
by: Zakariah, Habiel
Published: (2014)

Spatiality, sexuality and gender politics among muslims: a case study of the federation of Muslim women associations in Nigeria (FOMWAN) Ibadan (1987-2009)
by: Uthman-Habibat Oladosu
Published: (2024)

The adoption of e-government and social media at Shah Alam City Council: An analysis on determinants of public engagement between social media platforms and community / Nur Amira Syafiqa Nasrudin
by: Nasrudin, Nur Amira Syafiqa
Published: (2019)

The influence of social media in increasing customer trust in m-commerce / Nurulhuda Azizi
by: Azizi, Nurulhuda
Published: (2015)

Determinants of e-commerce adoption among Malaysian SMEs / Khairul Anwar bin Mohamad Zaki
by: Khairul Anwar, Mohamad Zaki
Published: (2011)

The Acceptance of E-Commerce Among SMEs Entrepreneurs in Northern Area of Kedah Darul Aman State
by: Mahamud, Ariffin
Published: (2003)

Influences of the watchdog role of broadcast media in Nigeria
by: Gainaka, Abdu Maryam
Published: (2020)

The implementation of e-commerce platform to increase Hong Wang Trading’s Sales
by: Lee Jah Wah
Published: (2025)

Governance of Nigeria-China economic relations : the case of Kano State Ministry of Commerce and Industry in Kwari Market Kano, Nigeria
by: Haruna, Haruna Muhammad
Published: (2024)

The assessment of B2B e-commerce stage of growth for SMEs in Malaysia / Mohd Talmizie Amron
by: Amron, Mohd Talmizie
Published: (2010)

The Role Of Social Media On Recycling Behaviour
by: Muniandy, Sujata
Published: (2015)

The impact of microfinance service, SMES' factors and social capital components towards the performance of SMES' in North-Western Nigeria
by: Sani, Habibu
Published: (2021)

The impact of social media marketing towards Nazla Enterprise
by: Nurul Izzaty Md Zaini
Published: (2025)

Freelance graphic design marketing through social media
by: Seyed Hamid Hejazi Mehrizi
Published: (2025)

Civil conflict effect on e-commerce adoption among small and medium enterprises (SMEs) in Kurdistan region of Iraq
by: Sultan, Abdulsatar Abduljabbar
Published: (2017)

Barriers to the e-commerce adoption by SMEs in Terengganu / Mohd Farid Awang, Norhaizum Sahril and Kartini Abdul Manaf
by: Awang, Mohd Farid, et al.
Published: (2013)

Motivator And Inhibitor Factors Influencing Small Medium Sized Enterprises (Smes) In West Malaysia To Adopt E-Commerce
by: Lim , Seng Chee
Published: (2016)

B2B E-Commerce Adoption And Its Influence On Performance In Manufacturing Companies In Iran: Mediating Role Of B2b E-Commerce Adoption And Moderating Role Of Organizational Culture
by: Masoumeh , Mohtaramzadeh
Published: (2016)

A Study on the Implementation of E-Commerce in Malaysian Small and Medium Electrical and Electronics Industries
by: Adel, I. Bakkar
Published: (2004)

Determinants of social media marketing towards start-ups business
by: 'Aliah Syafina, Abd Rashid
Published: (2023)

Improving the social media marketing on branding for the Safyina Design Studio
by: Wan Nadti Sulida Wan Hamizan
Published: (2025)

E-Payment Model For Islamic E-Commerce
by: Al-Qudah, Musab Kasib Soliman
Published: (2008)