THE INFLUENCE OF ENTREPRENEURIAL MARKETING ON BUSINESS PERFORMANCE: A STUDY AMONG INDONESIAN MICRO, SMALL AND MEDIUM ENTERPRISE (MSME) IN BATAM CITY
Business performance is crucial for Small and Medium Enterprises (SMEs), particularly in rural areas, as they contribute significantly to job growth and global economic development. This study investigates the relationship between entrepreneurial marketing (EM) and business performance, exploring th...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2025
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| Online Access: | http://eprints.uthm.edu.my/12992/ |
| Abstract | Abstract here |